Global warming due to human activities has been well established in the scientific and government communities for decades and has been identified as the greatest crisis of our time. Nevertheless, despite the attention and press given to this topic, very little has been done to slow the increase in global warming gases being released worldwide. What are we missing? The presenter will provide ideas, based on his 40+ years in the energy industry, as to why the current approach in the United States is doomed to failure and how an alternate approach can yield results quickly by engaging the market rather than pushing it.